We worked with the inspiring All Things Equal team to create a full messaging makeover, building a brand story that is both professionally credible and warmly human.

Our process included:

• Refining the overarching brand narrative and elevator pitch
• Defining key audience segments and tailored value propositions
• Developing proof-backed messaging pillars to strengthen trust
• Crafting taglines and headlines for use across channels
• Documenting tone-of-voice guidelines for consistent, confident communication

The result was a complete brand messaging guide that equips the All Things Equal team to speak with one clear voice.

This new framework aligns the team internally, supports business development, and sets a solid foundation for marketing – helping All Things Equal grow its reach and create more inclusive employment opportunities.

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A core element of the growth strategy for Langley Group Institute (RTO #40655) (LGI) is sharp, engaging content that clearly defines their brand and course offering and helps the business connect with the right customers. To kick off our content development, we started with a foundational Messaging Makeover designed to clarify key messages, create consistency, and build trust. Through customer interviews, we captured the voice of customer data, and then ran an exploratory, deep dive workshop with key team members to provide comprehensive brand messaging guidelines that will be used to inform content across your all sales and marketing channels. The core messaging document provides the added bonus of allowing us to get right under the skin of the business, aligned with the LGI leaders as partners going forward, and saves time and cost when creating future marketing and sales assets.

We delivered the first cut and the feedback was unanimously positive, with the client’s reply saying ‘We love it!’. Well-crafted, accurate, brand-aligned messaging goes a long way to helping connect with customers, and it also makes founders and team members feel more optimistic and confident about how they are presenting their business to the world. We really enjoy delivering this work.

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We worked with the team to determine how best to share their story and the impact of their wonderful work. We loved helping them develop their first ever Impact Report in 2019 and in creating further updates in 2021 and 2022. It is our pleasure to provide all of the planning, project management and content creation probono and mentor and upskill the incredibly capable young Flying Fox team. Working with Flying Fox really does make our hearts sing.

The Impact Reports have been a highly effective asset in fundraising efforts, in new partnership discussions and in building the Flying Fox community at special events. They are treasured by campers for the photos and fun activities, and are proudly shared by team members and volunteer buddies.

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Desktop research, founder and senior executive team meetings, leadership and stakeholder interviews and a series of codesign workshops were all part of the journey to define a suitable CSR strategy that leverages the group’s scale whilst also allowing for tailored adoption and activation at the individual brand level. It was important to suitably package up and communicate all the great work already being done across the group, as well identify primary areas of focus and key opportunities for each brand – namely Spotlight, Anaconda, Harris Scarfe and Mountain Designs. It was also vital that we develop a strategy and program of work that supports core business objectives and that sits well within strong, long-held organisational values.

From discovery research, through to defining and developing the strategy in consultation with a multitude of stakeholders, we are now engaged with the group to support on delivery.

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We delivered content, design and development of the website as well as an ongoing content plan to continue to add value and relevance for existing and potential clients. The the team have enjoyed the benefits of increased traffic, more leads and a more efficient lead-to-conversion ratio. What’s more, they have a digital presence that better reflects what they do and who they are as a business and brand.

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ThinkHatch partnered with the team at JAQ to define their brand values and messaging, evolve their visual identity, define their marketing strategy, and deliver initiatives to help put JAQ on the map. We ran a brand messaging workshop with the Board and team, created an over-arching strategy and marketing plan, implemented community research, managed JAQ’s presence at key community events, and delivered marketing and fundraising requirements including:

• Brand articulation and core messaging
• Overarching strategy and plan
• Case for Support for government
• Fundraising pitch presentations for donors
• Community survey, analysis and reporting
• Event stand displays, banners, brochures and postcards
• External building signage
• Branded merchandise

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A thoroughly enjoyable and highly successful initial year of engagement resulted in a rewarding ongoing relationship which saw the ThinkHatch team immersed in the Calvino Coffee business from top to toe for a further four years. We managed their annual marketing spend, implementing everything from onsite signage and point of sale, seasonal and product related promotions, new product launches, customer loyalty club, staff incentive program, monthly managers meetings and briefings, staff training support, store audits and more.

Calvino Coffee owners, Bill and Peter Hudson, are savvy entrepreneurs whose thirst for life and for exploring new opportunities is matched by the respect and appreciation they show to their internal teams and external service providers. Your route to quality coffee resides at Calvino. Enjoy a cuppa when you’re next on the road.

The post Marketing planning & implementation appeared first on Thinkhatch.

Case studies serve as powerful endorsements and persuasive tools. They provide detailed, narrative-driven insights into a company’s capabilities, demonstrate proven success, and create a context that potential clients can relate to. For the medical profession, who require proof and validation, and where decision making is significantly impacted by learning of the successes of others within the industry, case studies are a highly effective tool. ThinkHatch created a range of impactful case studies for Hoxton MPM (now Avant Practice Solutions) as a component of their digital and content marketing plan to attract new business and drive growth. We achieved a five times ROI and the case studies played their part in that success.

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We delivered all of that and more and continued to work with Dave and the team in support of their business growth, until their recent purchase and integration into Avant. After working as a key partner in the integration of Hoxton MPM within the broader Avant business, we continue to deliver a range of services to Avant within their core business as well as some of their new ventures.

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We worked with owner, Michael Kent, and team to develop a robust content calendar and delivered a series of blog posts, email nurture campaigns and some highly effective eBooks. The Slate ebook was a strategic asset in their lead generation campaigns, providing educational value, establishing authority, and fitting seamlessly into their broader content marketing strategies. A well positioned and crafted eBook goes a long way to driving engagement and conversions. This one was a winner for Slate.

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As the team at Wilmac identified opportunities, launched projects and closed deals we worked with them to bring their offerings to life in the marketplace.

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We assisted Vicky in coming up with a name and visual identity for her business, as well as supporting her in defining her offering and the way in which she could take it to market. We guided her in determining an achievable approach for marketing her services and created her beautiful website and other collateral for her business.

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It was a challenging body of work with integration complexities and nuanced requirements within the research and medical industry, but it was enormously enjoyable and rewarding – not only because we were helping to progress capability of an organisation that helps save lives, but also because the team were a delight to work with.

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The ThinkHatch team thoroughly enjoyed working with the owners at The Garden of Eden Nursery to design and implement a beautiful new brand identity and deliver all of the necessary requirements both online, offline and in-store to support the growth of the business. A dreamy whimsical new brand identity, superb photography and carefully crafted language combined with gorgeous design allowed us to deliver a suite of solutions that the client loves and that has had a huge impact with customers, local traders and suppliers. A wonderful project from start to finish, with results that will stand the test of time.

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ThinkHatch conducted a strategic planning session that allowed us to identify key business objectives, define Print on Wood’s point of difference, clarify target audiences and compress the brand into a set of key messages with desired outcomes for use in all future marketing activity.

Together with Deon we investigated whole of business requirements and objectives in order to determine a suitable marketing strategy and tactical plan that ensured best use of resource and spend and effectively positioned Print on Wood for future growth. We provided Print on Wood with a sound strategy and practical and actionable marketing plan together with expected outcomes and measures of success. Recognising the pressures on small to medium sized businesses, we designed a solution that paid careful attention to the health and wellbeing of the business and its key people while promoting the Print on Wood brand profile.

We also worked with the Print on Wood team to design collateral that included print and laser cut wood products to provide the ‘wow’ factor that the brand deserves. This piece has received unanimous applause from prospects and helped generate an uplift in sales within the print, design and event planning space.

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ThinkHatch facilitated a strategic communications workshop with members of the River Capital Board. We created values-based messaging that succinctly expressed their brand and purpose and defined the River Capital Way for use in future communications.

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ThinkHatch worked closely with the Directors and Senior Management at Biosis to carefully design a new brand identity, market positioning and marketing messages that supported the planned growth and expansion of the business.

The new brand identity was rolled out externally through:

• printed collateral
• a new website
• external office signage and interiors
• staff uniforms
• vehicle livery
• trade press advertising
• trade show presence and,
• PR.

Internal communication initiatives included:

• team briefings
• intranet content and,
• a complete set of reporting and proposal document templates and user guides.

ThinkHatch also facilitated train the trainer initiatives to develop a team of tender writing champions who served as knowledge experts to support the team ongoing.

Providing standard setting service supported by their new brand identity and marketing capability, Biosis has gone from strength to strength achieving success against all of its business objectives.

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