Working with the senior executive team, Roch facilitated whole-of-business strategies and associated marketing plans. She supported the CEO and COO in driving the evolution of the brand and growth of the business, and oversaw leaders responsible for campaign development and delivery, mentored the marketing team, and contributed to key annual programs as well as some ad hoc initiatives as required.

From high value industry research projects, to client and candidate strategies, new business pitches, and ground-breaking female leadership mentoring programs, the role extended across most areas of the business.

COO, Amelia DeAngelis, described Roch as “a gold panner of ideas – sifting through the rough to pick out the gems”.

She said that, “As a marketing adviser, Roch is an expert in all things marketing. But also so much more – business, sales, client experience, training support. I’m not sure there is much Roch couldn’t try her hand at. Her whole of business approach has been invaluable in integrating marketing within our growing business”.

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We worked with the team to determine how best to share their story and the impact of their wonderful work. We loved helping them develop their first ever Impact Report in 2019 and in creating further updates in 2021 and 2022. It is our pleasure to provide all of the planning, project management and content creation probono and mentor and upskill the incredibly capable young Flying Fox team. Working with Flying Fox really does make our hearts sing.

The Impact Reports have been a highly effective asset in fundraising efforts, in new partnership discussions and in building the Flying Fox community at special events. They are treasured by campers for the photos and fun activities, and are proudly shared by team members and volunteer buddies.

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Desktop research, founder and senior executive team meetings, leadership and stakeholder interviews and a series of codesign workshops were all part of the journey to define a suitable CSR strategy that leverages the group’s scale whilst also allowing for tailored adoption and activation at the individual brand level. It was important to suitably package up and communicate all the great work already being done across the group, as well identify primary areas of focus and key opportunities for each brand – namely Spotlight, Anaconda, Harris Scarfe and Mountain Designs. It was also vital that we develop a strategy and program of work that supports core business objectives and that sits well within strong, long-held organisational values.

From discovery research, through to defining and developing the strategy in consultation with a multitude of stakeholders, we are now engaged with the group to support on delivery.

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We created an engaging campaign page for their website as well as a load of assets to use on social media and within other digital communications channels prior to and during the fundraising period. It was a phenomenal success. We smashed the fundraising target, shared the joy of Flying Fox’s with a bunch of new supporters, and grew their community forever.

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We joined the integration working group to consult on a range of aspects of the integration from defining value proposition and dovetailing service offerings into the new parent brand, facilitating the transition of all aspects of web and digital, through to assisting with the rebranding of marketing and campaign collateral, transferring tracking and reporting, re-engineering live campaigns and nurture streams and briefing Avant teams on Hoxton services and historically successful sales and marketing initiatives.

We worked closely with the key change manager responsible for the integration project, as well as numerous stakeholders within the ops and marketing teams. The success of this engagement has lead on to ThinkHatch becoming a preferred supplier at Avant and delivering ongoing work in a range of areas from web and digital, through to GTM plans and content marketing campaigns.

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We delivered content, design and development of the website as well as an ongoing content plan to continue to add value and relevance for existing and potential clients. The the team have enjoyed the benefits of increased traffic, more leads and a more efficient lead-to-conversion ratio. What’s more, they have a digital presence that better reflects what they do and who they are as a business and brand.

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ThinkHatch partnered with the team at JAQ to define their brand values and messaging, evolve their visual identity, define their marketing strategy, and deliver initiatives to help put JAQ on the map. We ran a brand messaging workshop with the Board and team, created an over-arching strategy and marketing plan, implemented community research, managed JAQ’s presence at key community events, and delivered marketing and fundraising requirements including:

• Brand articulation and core messaging
• Overarching strategy and plan
• Case for Support for government
• Fundraising pitch presentations for donors
• Community survey, analysis and reporting
• Event stand displays, banners, brochures and postcards
• External building signage
• Branded merchandise

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A thoroughly enjoyable and highly successful initial year of engagement resulted in a rewarding ongoing relationship which saw the ThinkHatch team immersed in the Calvino Coffee business from top to toe for a further four years. We managed their annual marketing spend, implementing everything from onsite signage and point of sale, seasonal and product related promotions, new product launches, customer loyalty club, staff incentive program, monthly managers meetings and briefings, staff training support, store audits and more.

Calvino Coffee owners, Bill and Peter Hudson, are savvy entrepreneurs whose thirst for life and for exploring new opportunities is matched by the respect and appreciation they show to their internal teams and external service providers. Your route to quality coffee resides at Calvino. Enjoy a cuppa when you’re next on the road.

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Case studies serve as powerful endorsements and persuasive tools. They provide detailed, narrative-driven insights into a company’s capabilities, demonstrate proven success, and create a context that potential clients can relate to. For the medical profession, who require proof and validation, and where decision making is significantly impacted by learning of the successes of others within the industry, case studies are a highly effective tool. ThinkHatch created a range of impactful case studies for Hoxton MPM (now Avant Practice Solutions) as a component of their digital and content marketing plan to attract new business and drive growth. We achieved a five times ROI and the case studies played their part in that success.

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We delivered all of that and more and continued to work with Dave and the team in support of their business growth, until their recent purchase and integration into Avant. After working as a key partner in the integration of Hoxton MPM within the broader Avant business, we continue to deliver a range of services to Avant within their core business as well as some of their new ventures.

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We reviewed the marketplace and worked with the fabulous leadership team to understand their brand values and culture and explored their preferences for visual design before creating several concepts for consideration. We refined their chosen concept to create a striking brand identity that has broad appeal and that will stand the test of time. The brand was rolled out to a full suite of collateral, office signage, client presentation packs and website presence. Feedback from their clients has been resoundingly positive and the Intralink team are thrilled with their new look and feel.

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We worked with owner, Michael Kent, and team to develop a robust content calendar and delivered a series of blog posts, email nurture campaigns and some highly effective eBooks. The Slate ebook was a strategic asset in their lead generation campaigns, providing educational value, establishing authority, and fitting seamlessly into their broader content marketing strategies. A well positioned and crafted eBook goes a long way to driving engagement and conversions. This one was a winner for Slate.

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As the team at Wilmac identified opportunities, launched projects and closed deals we worked with them to bring their offerings to life in the marketplace.

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We assisted Vicky in coming up with a name and visual identity for her business, as well as supporting her in defining her offering and the way in which she could take it to market. We guided her in determining an achievable approach for marketing her services and created her beautiful website and other collateral for her business.

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It was a challenging body of work with integration complexities and nuanced requirements within the research and medical industry, but it was enormously enjoyable and rewarding – not only because we were helping to progress capability of an organisation that helps save lives, but also because the team were a delight to work with.

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The ThinkHatch team thoroughly enjoyed working with the owners at The Garden of Eden Nursery to design and implement a beautiful new brand identity and deliver all of the necessary requirements both online, offline and in-store to support the growth of the business. A dreamy whimsical new brand identity, superb photography and carefully crafted language combined with gorgeous design allowed us to deliver a suite of solutions that the client loves and that has had a huge impact with customers, local traders and suppliers. A wonderful project from start to finish, with results that will stand the test of time.

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ThinkHatch facilitated a strategic communications workshop with members of the River Capital Board. We created values-based messaging that succinctly expressed their brand and purpose and defined the River Capital Way for use in future communications.

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ThinkHatch worked closely with the Directors and Senior Management at Biosis to carefully design a new brand identity, market positioning and marketing messages that supported the planned growth and expansion of the business.

The new brand identity was rolled out externally through:

• printed collateral
• a new website
• external office signage and interiors
• staff uniforms
• vehicle livery
• trade press advertising
• trade show presence and,
• PR.

Internal communication initiatives included:

• team briefings
• intranet content and,
• a complete set of reporting and proposal document templates and user guides.

ThinkHatch also facilitated train the trainer initiatives to develop a team of tender writing champions who served as knowledge experts to support the team ongoing.

Providing standard setting service supported by their new brand identity and marketing capability, Biosis has gone from strength to strength achieving success against all of its business objectives.

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