Working with the senior executive team, Roch facilitated whole-of-business strategies and associated marketing plans. She supported the CEO and COO in driving the evolution of the brand and growth of the business, and oversaw leaders responsible for campaign development and delivery, mentored the marketing team, and contributed to key annual programs as well as some ad hoc initiatives as required.

From high value industry research projects, to client and candidate strategies, new business pitches, and ground-breaking female leadership mentoring programs, the role extended across most areas of the business.

COO, Amelia DeAngelis, described Roch as “a gold panner of ideas – sifting through the rough to pick out the gems”.

She said that, “As a marketing adviser, Roch is an expert in all things marketing. But also so much more – business, sales, client experience, training support. I’m not sure there is much Roch couldn’t try her hand at. Her whole of business approach has been invaluable in integrating marketing within our growing business”.

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We designed gorgeous 10 year celebration visual identity that the whole team loved! It was brought to life superbly on-site with a range of event dressing, promotional material, signage, media walls, branded clothing, merchandise and more. We also produced the campaign fundraising page on the Flying Fox website and a range of icons, tiles and flourishes that were used to bring the campaign to life online. Whimsy, joy, colour and fun. It reflected Flying Fox in every possible way and we loved every minute of its creation.

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Desktop research, founder and senior executive team meetings, leadership and stakeholder interviews and a series of codesign workshops were all part of the journey to define a suitable CSR strategy that leverages the group’s scale whilst also allowing for tailored adoption and activation at the individual brand level. It was important to suitably package up and communicate all the great work already being done across the group, as well identify primary areas of focus and key opportunities for each brand – namely Spotlight, Anaconda, Harris Scarfe and Mountain Designs. It was also vital that we develop a strategy and program of work that supports core business objectives and that sits well within strong, long-held organisational values.

From discovery research, through to defining and developing the strategy in consultation with a multitude of stakeholders, we are now engaged with the group to support on delivery.

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We created an engaging campaign page for their website as well as a load of assets to use on social media and within other digital communications channels prior to and during the fundraising period. It was a phenomenal success. We smashed the fundraising target, shared the joy of Flying Fox’s with a bunch of new supporters, and grew their community forever.

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Engaged as an outsourced Marketing Director, consulting to the leadership team, developing strategy, mentoring team members and advising on planning and program delivery, we worked with Kinexus on a range of sales and marketing and whole-of-business initiatives across a two year period. Two key strategies were developed to address Candidate Engagement and Contractor Lifecyle and Loyalty.

Working with the executives and senior leaders, as well as delivery teams at the coalface, these strategies were evolved and proof of concept tested in a range of scenarios before becoming successfully embedded across the business. The strategy documents helped management frame strategic direction, determine priority initiatives and commence planning for growth. The team appreciated the clarity, direction and support, and candidate and contractor feedback was positive.

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A thoroughly enjoyable and highly successful initial year of engagement resulted in a rewarding ongoing relationship which saw the ThinkHatch team immersed in the Calvino Coffee business from top to toe for a further four years. We managed their annual marketing spend, implementing everything from onsite signage and point of sale, seasonal and product related promotions, new product launches, customer loyalty club, staff incentive program, monthly managers meetings and briefings, staff training support, store audits and more.

Calvino Coffee owners, Bill and Peter Hudson, are savvy entrepreneurs whose thirst for life and for exploring new opportunities is matched by the respect and appreciation they show to their internal teams and external service providers. Your route to quality coffee resides at Calvino. Enjoy a cuppa when you’re next on the road.

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