Our Solution
ThinkHatch led a Discovery Sprint, blending stakeholder interviews, desktop research, and a comprehensive audit of marketing assets and digital infrastructure. We delved into team structures, the effectiveness of existing marketing initiatives, and the unique context of each centre. Our process surfaced critical insights and opportunities in relation to key touch points within customer journey mapping, pre- and post-launch activity, local community engagement, and the digital lead pipeline.
The sprint delivered a targeted, practical plan with clear next steps, covering everything from a differentiated brand messaging framework and a redesigned Centre tour experience, to seamless CRM integration, hyper-local content plans, and robust digital tracking.
Our recommendations empower Woodlands to enhance brand consistency, re-engage local communities, optimise marketing spend, and create compelling, parent-centric experiences from first contact to enrolment. By addressing both immediate and systemic needs, Woodlands now has a data and insight-informed strategy to drive occupancy, ensure reputational trust, and underpin its vision to grow to 25 centres by 2026 and beyond.
