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Working with the senior executive team, Roch facilitated whole-of-business strategies and associated marketing plans. She supported the CEO and COO in driving the evolution of the brand and growth of the business, and oversaw leaders responsible for campaign development and delivery, mentored the marketing team, and contributed to key annual programs as well as some ad hoc initiatives as required.
From high value industry research projects, to client and candidate strategies, new business pitches, and ground-breaking female leadership mentoring programs, the role extended across most areas of the business.
COO, Amelia DeAngelis, described Roch as “a gold panner of ideas – sifting through the rough to pick out the gems”.
She said that, “As a marketing adviser, Roch is an expert in all things marketing. But also so much more – business, sales, client experience, training support. I’m not sure there is much Roch couldn’t try her hand at. Her whole of business approach has been invaluable in integrating marketing within our growing business”.
