We worked with the inspiring All Things Equal team to create a full messaging makeover, building a brand story that is both professionally credible and warmly human.

Our process included:

• Refining the overarching brand narrative and elevator pitch
• Defining key audience segments and tailored value propositions
• Developing proof-backed messaging pillars to strengthen trust
• Crafting taglines and headlines for use across channels
• Documenting tone-of-voice guidelines for consistent, confident communication

The result was a complete brand messaging guide that equips the All Things Equal team to speak with one clear voice.

This new framework aligns the team internally, supports business development, and sets a solid foundation for marketing – helping All Things Equal grow its reach and create more inclusive employment opportunities.

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ThinkHatch led a Discovery Sprint, blending stakeholder interviews, desktop research, and a comprehensive audit of marketing assets and digital infrastructure. We delved into team structures, the effectiveness of existing marketing initiatives, and the unique context of each centre. Our process surfaced critical insights and opportunities in relation to key touch points within customer journey mapping, pre- and post-launch activity, local community engagement, and the digital lead pipeline.

The sprint delivered a targeted, practical plan with clear next steps, covering everything from a differentiated brand messaging framework and a redesigned Centre tour experience, to seamless CRM integration, hyper-local content plans, and robust digital tracking.

Our recommendations empower Woodlands to enhance brand consistency, re-engage local communities, optimise marketing spend, and create compelling, parent-centric experiences from first contact to enrolment. By addressing both immediate and systemic needs, Woodlands now has a data and insight-informed strategy to drive occupancy, ensure reputational trust, and underpin its vision to grow to 25 centres by 2026 and beyond.

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ThinkHatch led an in depth strategic process, starting with discovery workshops, stakeholder interviews, and a review of ATE’s marketing assets, digital presence, and audience engagement journeys. We mapped challenges affecting growth, from operational bottlenecks to audience awareness gaps, and identified the ‘push/pull’ dynamic of trainee supply and employer demand as a key strategic focus.

From there, we delivered a co designed marketing strategy built on clear audience priorities and actionable, phased initiatives. This included:

• An over-arching approach to marketing and foundations for success
• Clarified customer journeys mapped with strategic touchpoints and tactical initiatives
• Targeted B2B/B2C plans for catering, café visitation, and employment partner engagement
• Recommendations for data capture, lead nurturing and campaigns
• Content themes to amplify ATE’s thought leadership and social impact storytelling
• Quick win tactics to boost local awareness and repeat visitation, alongside bigger projects for scalable growth

The result is a clear marketing roadmap that balances commercial and social objectives, empowers ATE’s new in house marketing lead, and positions the organisation as a national leader in inclusive employment within hospitality. Armed with this plan, ATE can now accelerate toward its vision with focus, clarity, and measurable impact. And we’re here alongside them to bolster capability and capacity with external support and expertise.

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Working with the senior executive team, Roch facilitated whole-of-business strategies and associated marketing plans. She supported the CEO and COO in driving the evolution of the brand and growth of the business, and oversaw leaders responsible for campaign development and delivery, mentored the marketing team, and contributed to key annual programs as well as some ad hoc initiatives as required.

From high value industry research projects, to client and candidate strategies, new business pitches, and ground-breaking female leadership mentoring programs, the role extended across most areas of the business.

COO, Amelia DeAngelis, described Roch as “a gold panner of ideas – sifting through the rough to pick out the gems”.

She said that, “As a marketing adviser, Roch is an expert in all things marketing. But also so much more – business, sales, client experience, training support. I’m not sure there is much Roch couldn’t try her hand at. Her whole of business approach has been invaluable in integrating marketing within our growing business”.

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• information and support for survivors
• education and training for health professionals
• leadership and guidance around cancer survivorship

When celebrating its 10th year, the team approached ThinkHatch to adapt the traditional ACSC logo to recognise this achievement – and returned 5 years later to do the same again. A small job for a meaningful organisation. We are honoured to support the ACSC in sharing its progress and impact.

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A core element of the growth strategy for Langley Group Institute (RTO #40655) (LGI) is sharp, engaging content that clearly defines their brand and course offering and helps the business connect with the right customers. To kick off our content development, we started with a foundational Messaging Makeover designed to clarify key messages, create consistency, and build trust. Through customer interviews, we captured the voice of customer data, and then ran an exploratory, deep dive workshop with key team members to provide comprehensive brand messaging guidelines that will be used to inform content across your all sales and marketing channels. The core messaging document provides the added bonus of allowing us to get right under the skin of the business, aligned with the LGI leaders as partners going forward, and saves time and cost when creating future marketing and sales assets.

We delivered the first cut and the feedback was unanimously positive, with the client’s reply saying ‘We love it!’. Well-crafted, accurate, brand-aligned messaging goes a long way to helping connect with customers, and it also makes founders and team members feel more optimistic and confident about how they are presenting their business to the world. We really enjoy delivering this work.

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We designed gorgeous 10 year celebration visual identity that the whole team loved! It was brought to life superbly on-site with a range of event dressing, promotional material, signage, media walls, branded clothing, merchandise and more. We also produced the campaign fundraising page on the Flying Fox website and a range of icons, tiles and flourishes that were used to bring the campaign to life online. Whimsy, joy, colour and fun. It reflected Flying Fox in every possible way and we loved every minute of its creation.

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The Langley Group Institute (RTO #40655) leaders were initially looking for an agency to assist with Google Ads and SEO, but after discovering ThinkHatch and exploring their options, they recognised the exciting potential for growth with a more whole of business multi-channel approach.

Identifying both B2C and B2B opportunities, digital strategy remains a core requirement, coupled with an enhanced brand, better messaging, high value content, more effective online UX, optimised lead management and CRM sales pipelines and systemised workflows that support engagements, enrolments and student service and support.

Working within budget and resource limitations, ThinkHatch is partnering with Langley Group Institute on a phased delivery solution that allows for increased revenue from growth to fund the next phase of activity. It’s only early, but it’s already feeling like a positive and fruitful win-win.

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We worked with the team to determine how best to share their story and the impact of their wonderful work. We loved helping them develop their first ever Impact Report in 2019 and in creating further updates in 2021 and 2022. It is our pleasure to provide all of the planning, project management and content creation probono and mentor and upskill the incredibly capable young Flying Fox team. Working with Flying Fox really does make our hearts sing.

The Impact Reports have been a highly effective asset in fundraising efforts, in new partnership discussions and in building the Flying Fox community at special events. They are treasured by campers for the photos and fun activities, and are proudly shared by team members and volunteer buddies.

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Desktop research, founder and senior executive team meetings, leadership and stakeholder interviews and a series of codesign workshops were all part of the journey to define a suitable CSR strategy that leverages the group’s scale whilst also allowing for tailored adoption and activation at the individual brand level. It was important to suitably package up and communicate all the great work already being done across the group, as well identify primary areas of focus and key opportunities for each brand – namely Spotlight, Anaconda, Harris Scarfe and Mountain Designs. It was also vital that we develop a strategy and program of work that supports core business objectives and that sits well within strong, long-held organisational values.

From discovery research, through to defining and developing the strategy in consultation with a multitude of stakeholders, we are now engaged with the group to support on delivery.

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We created an engaging campaign page for their website as well as a load of assets to use on social media and within other digital communications channels prior to and during the fundraising period. It was a phenomenal success. We smashed the fundraising target, shared the joy of Flying Fox’s with a bunch of new supporters, and grew their community forever.

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Engaged as an outsourced Marketing Director, consulting to the leadership team, developing strategy, mentoring team members and advising on planning and program delivery, we worked with Kinexus on a range of sales and marketing and whole-of-business initiatives across a two year period. Two key strategies were developed to address Candidate Engagement and Contractor Lifecyle and Loyalty.

Working with the executives and senior leaders, as well as delivery teams at the coalface, these strategies were evolved and proof of concept tested in a range of scenarios before becoming successfully embedded across the business. The strategy documents helped management frame strategic direction, determine priority initiatives and commence planning for growth. The team appreciated the clarity, direction and support, and candidate and contractor feedback was positive.

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We joined the integration working group to consult on a range of aspects of the integration from defining value proposition and dovetailing service offerings into the new parent brand, facilitating the transition of all aspects of web and digital, through to assisting with the rebranding of marketing and campaign collateral, transferring tracking and reporting, re-engineering live campaigns and nurture streams and briefing Avant teams on Hoxton services and historically successful sales and marketing initiatives.

We worked closely with the key change manager responsible for the integration project, as well as numerous stakeholders within the ops and marketing teams. The success of this engagement has lead on to ThinkHatch becoming a preferred supplier at Avant and delivering ongoing work in a range of areas from web and digital, through to GTM plans and content marketing campaigns.

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We delivered content, design and development of the website as well as an ongoing content plan to continue to add value and relevance for existing and potential clients. The the team have enjoyed the benefits of increased traffic, more leads and a more efficient lead-to-conversion ratio. What’s more, they have a digital presence that better reflects what they do and who they are as a business and brand.

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ThinkHatch partnered with the team at JAQ to define their brand values and messaging, evolve their visual identity, define their marketing strategy, and deliver initiatives to help put JAQ on the map. We ran a brand messaging workshop with the Board and team, created an over-arching strategy and marketing plan, implemented community research, managed JAQ’s presence at key community events, and delivered marketing and fundraising requirements including:

• Brand articulation and core messaging
• Overarching strategy and plan
• Case for Support for government
• Fundraising pitch presentations for donors
• Community survey, analysis and reporting
• Event stand displays, banners, brochures and postcards
• External building signage
• Branded merchandise

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A thoroughly enjoyable and highly successful initial year of engagement resulted in a rewarding ongoing relationship which saw the ThinkHatch team immersed in the Calvino Coffee business from top to toe for a further four years. We managed their annual marketing spend, implementing everything from onsite signage and point of sale, seasonal and product related promotions, new product launches, customer loyalty club, staff incentive program, monthly managers meetings and briefings, staff training support, store audits and more.

Calvino Coffee owners, Bill and Peter Hudson, are savvy entrepreneurs whose thirst for life and for exploring new opportunities is matched by the respect and appreciation they show to their internal teams and external service providers. Your route to quality coffee resides at Calvino. Enjoy a cuppa when you’re next on the road.

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Case studies serve as powerful endorsements and persuasive tools. They provide detailed, narrative-driven insights into a company’s capabilities, demonstrate proven success, and create a context that potential clients can relate to. For the medical profession, who require proof and validation, and where decision making is significantly impacted by learning of the successes of others within the industry, case studies are a highly effective tool. ThinkHatch created a range of impactful case studies for Hoxton MPM (now Avant Practice Solutions) as a component of their digital and content marketing plan to attract new business and drive growth. We achieved a five times ROI and the case studies played their part in that success.

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We delivered all of that and more and continued to work with Dave and the team in support of their business growth, until their recent purchase and integration into Avant. After working as a key partner in the integration of Hoxton MPM within the broader Avant business, we continue to deliver a range of services to Avant within their core business as well as some of their new ventures.

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We reviewed the marketplace and worked with the fabulous leadership team to understand their brand values and culture and explored their preferences for visual design before creating several concepts for consideration. We refined their chosen concept to create a striking brand identity that has broad appeal and that will stand the test of time. The brand was rolled out to a full suite of collateral, office signage, client presentation packs and website presence. Feedback from their clients has been resoundingly positive and the Intralink team are thrilled with their new look and feel.

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We worked with owner, Michael Kent, and team to develop a robust content calendar and delivered a series of blog posts, email nurture campaigns and some highly effective eBooks. The Slate ebook was a strategic asset in their lead generation campaigns, providing educational value, establishing authority, and fitting seamlessly into their broader content marketing strategies. A well positioned and crafted eBook goes a long way to driving engagement and conversions. This one was a winner for Slate.

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As the team at Wilmac identified opportunities, launched projects and closed deals we worked with them to bring their offerings to life in the marketplace.

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We assisted Vicky in coming up with a name and visual identity for her business, as well as supporting her in defining her offering and the way in which she could take it to market. We guided her in determining an achievable approach for marketing her services and created her beautiful website and other collateral for her business.

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