Our solution
ThinkHatch led an in depth strategic process, starting with discovery workshops, stakeholder interviews, and a review of ATE’s marketing assets, digital presence, and audience engagement journeys. We mapped challenges affecting growth, from operational bottlenecks to audience awareness gaps, and identified the ‘push/pull’ dynamic of trainee supply and employer demand as a key strategic focus.
From there, we delivered a co designed marketing strategy built on clear audience priorities and actionable, phased initiatives. This included:
- An over-arching approach to marketing and foundations for success
- Clarified customer journeys mapped with strategic touchpoints and tactical initiatives
- Targeted B2B/B2C plans for catering, café visitation, and employment partner engagement
- Recommendations for data capture, lead nurturing and campaigns
- Content themes to amplify ATE’s thought leadership and social impact storytelling
- Quick win tactics to boost local awareness and repeat visitation, alongside bigger projects for scalable growth
The result is a clear marketing roadmap that balances commercial and social objectives, empowers ATE’s new in house marketing lead, and positions the organisation as a national leader in inclusive employment within hospitality. Armed with this plan, ATE can now accelerate toward its vision with focus, clarity, and measurable impact. And we’re here alongside them to bolster capability and capacity with external support and expertise.
