We worked with the inspiring All Things Equal team to create a full messaging makeover, building a brand story that is both professionally credible and warmly human.

Our process included:

• Refining the overarching brand narrative and elevator pitch
• Defining key audience segments and tailored value propositions
• Developing proof-backed messaging pillars to strengthen trust
• Crafting taglines and headlines for use across channels
• Documenting tone-of-voice guidelines for consistent, confident communication

The result was a complete brand messaging guide that equips the All Things Equal team to speak with one clear voice.

This new framework aligns the team internally, supports business development, and sets a solid foundation for marketing – helping All Things Equal grow its reach and create more inclusive employment opportunities.

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ThinkHatch led a Discovery Sprint, blending stakeholder interviews, desktop research, and a comprehensive audit of marketing assets and digital infrastructure. We delved into team structures, the effectiveness of existing marketing initiatives, and the unique context of each centre. Our process surfaced critical insights and opportunities in relation to key touch points within customer journey mapping, pre- and post-launch activity, local community engagement, and the digital lead pipeline.

The sprint delivered a targeted, practical plan with clear next steps, covering everything from a differentiated brand messaging framework and a redesigned Centre tour experience, to seamless CRM integration, hyper-local content plans, and robust digital tracking.

Our recommendations empower Woodlands to enhance brand consistency, re-engage local communities, optimise marketing spend, and create compelling, parent-centric experiences from first contact to enrolment. By addressing both immediate and systemic needs, Woodlands now has a data and insight-informed strategy to drive occupancy, ensure reputational trust, and underpin its vision to grow to 25 centres by 2026 and beyond.

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ThinkHatch led an in depth strategic process, starting with discovery workshops, stakeholder interviews, and a review of ATE’s marketing assets, digital presence, and audience engagement journeys. We mapped challenges affecting growth, from operational bottlenecks to audience awareness gaps, and identified the ‘push/pull’ dynamic of trainee supply and employer demand as a key strategic focus.

From there, we delivered a co designed marketing strategy built on clear audience priorities and actionable, phased initiatives. This included:

• An over-arching approach to marketing and foundations for success
• Clarified customer journeys mapped with strategic touchpoints and tactical initiatives
• Targeted B2B/B2C plans for catering, café visitation, and employment partner engagement
• Recommendations for data capture, lead nurturing and campaigns
• Content themes to amplify ATE’s thought leadership and social impact storytelling
• Quick win tactics to boost local awareness and repeat visitation, alongside bigger projects for scalable growth

The result is a clear marketing roadmap that balances commercial and social objectives, empowers ATE’s new in house marketing lead, and positions the organisation as a national leader in inclusive employment within hospitality. Armed with this plan, ATE can now accelerate toward its vision with focus, clarity, and measurable impact. And we’re here alongside them to bolster capability and capacity with external support and expertise.

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Working with the senior executive team, Roch facilitated whole-of-business strategies and associated marketing plans. She supported the CEO and COO in driving the evolution of the brand and growth of the business, and oversaw leaders responsible for campaign development and delivery, mentored the marketing team, and contributed to key annual programs as well as some ad hoc initiatives as required.

From high value industry research projects, to client and candidate strategies, new business pitches, and ground-breaking female leadership mentoring programs, the role extended across most areas of the business.

COO, Amelia DeAngelis, described Roch as “a gold panner of ideas – sifting through the rough to pick out the gems”.

She said that, “As a marketing adviser, Roch is an expert in all things marketing. But also so much more – business, sales, client experience, training support. I’m not sure there is much Roch couldn’t try her hand at. Her whole of business approach has been invaluable in integrating marketing within our growing business”.

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A core element of the growth strategy for Langley Group Institute (RTO #40655) (LGI) is sharp, engaging content that clearly defines their brand and course offering and helps the business connect with the right customers. To kick off our content development, we started with a foundational Messaging Makeover designed to clarify key messages, create consistency, and build trust. Through customer interviews, we captured the voice of customer data, and then ran an exploratory, deep dive workshop with key team members to provide comprehensive brand messaging guidelines that will be used to inform content across your all sales and marketing channels. The core messaging document provides the added bonus of allowing us to get right under the skin of the business, aligned with the LGI leaders as partners going forward, and saves time and cost when creating future marketing and sales assets.

We delivered the first cut and the feedback was unanimously positive, with the client’s reply saying ‘We love it!’. Well-crafted, accurate, brand-aligned messaging goes a long way to helping connect with customers, and it also makes founders and team members feel more optimistic and confident about how they are presenting their business to the world. We really enjoy delivering this work.

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The Langley Group Institute (RTO #40655) leaders were initially looking for an agency to assist with Google Ads and SEO, but after discovering ThinkHatch and exploring their options, they recognised the exciting potential for growth with a more whole of business multi-channel approach.

Identifying both B2C and B2B opportunities, digital strategy remains a core requirement, coupled with an enhanced brand, better messaging, high value content, more effective online UX, optimised lead management and CRM sales pipelines and systemised workflows that support engagements, enrolments and student service and support.

Working within budget and resource limitations, ThinkHatch is partnering with Langley Group Institute on a phased delivery solution that allows for increased revenue from growth to fund the next phase of activity. It’s only early, but it’s already feeling like a positive and fruitful win-win.

The post Growth strategy appeared first on Thinkhatch.

Desktop research, founder and senior executive team meetings, leadership and stakeholder interviews and a series of codesign workshops were all part of the journey to define a suitable CSR strategy that leverages the group’s scale whilst also allowing for tailored adoption and activation at the individual brand level. It was important to suitably package up and communicate all the great work already being done across the group, as well identify primary areas of focus and key opportunities for each brand – namely Spotlight, Anaconda, Harris Scarfe and Mountain Designs. It was also vital that we develop a strategy and program of work that supports core business objectives and that sits well within strong, long-held organisational values.

From discovery research, through to defining and developing the strategy in consultation with a multitude of stakeholders, we are now engaged with the group to support on delivery.

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Engaged as an outsourced Marketing Director, consulting to the leadership team, developing strategy, mentoring team members and advising on planning and program delivery, we worked with Kinexus on a range of sales and marketing and whole-of-business initiatives across a two year period. Two key strategies were developed to address Candidate Engagement and Contractor Lifecyle and Loyalty.

Working with the executives and senior leaders, as well as delivery teams at the coalface, these strategies were evolved and proof of concept tested in a range of scenarios before becoming successfully embedded across the business. The strategy documents helped management frame strategic direction, determine priority initiatives and commence planning for growth. The team appreciated the clarity, direction and support, and candidate and contractor feedback was positive.

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We joined the integration working group to consult on a range of aspects of the integration from defining value proposition and dovetailing service offerings into the new parent brand, facilitating the transition of all aspects of web and digital, through to assisting with the rebranding of marketing and campaign collateral, transferring tracking and reporting, re-engineering live campaigns and nurture streams and briefing Avant teams on Hoxton services and historically successful sales and marketing initiatives.

We worked closely with the key change manager responsible for the integration project, as well as numerous stakeholders within the ops and marketing teams. The success of this engagement has lead on to ThinkHatch becoming a preferred supplier at Avant and delivering ongoing work in a range of areas from web and digital, through to GTM plans and content marketing campaigns.

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ThinkHatch partnered with the team at JAQ to define their brand values and messaging, evolve their visual identity, define their marketing strategy, and deliver initiatives to help put JAQ on the map. We ran a brand messaging workshop with the Board and team, created an over-arching strategy and marketing plan, implemented community research, managed JAQ’s presence at key community events, and delivered marketing and fundraising requirements including:

• Brand articulation and core messaging
• Overarching strategy and plan
• Case for Support for government
• Fundraising pitch presentations for donors
• Community survey, analysis and reporting
• Event stand displays, banners, brochures and postcards
• External building signage
• Branded merchandise

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A thoroughly enjoyable and highly successful initial year of engagement resulted in a rewarding ongoing relationship which saw the ThinkHatch team immersed in the Calvino Coffee business from top to toe for a further four years. We managed their annual marketing spend, implementing everything from onsite signage and point of sale, seasonal and product related promotions, new product launches, customer loyalty club, staff incentive program, monthly managers meetings and briefings, staff training support, store audits and more.

Calvino Coffee owners, Bill and Peter Hudson, are savvy entrepreneurs whose thirst for life and for exploring new opportunities is matched by the respect and appreciation they show to their internal teams and external service providers. Your route to quality coffee resides at Calvino. Enjoy a cuppa when you’re next on the road.

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We delivered all of that and more and continued to work with Dave and the team in support of their business growth, until their recent purchase and integration into Avant. After working as a key partner in the integration of Hoxton MPM within the broader Avant business, we continue to deliver a range of services to Avant within their core business as well as some of their new ventures.

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We worked with owner, Michael Kent, and team to develop a robust content calendar and delivered a series of blog posts, email nurture campaigns and some highly effective eBooks. The Slate ebook was a strategic asset in their lead generation campaigns, providing educational value, establishing authority, and fitting seamlessly into their broader content marketing strategies. A well positioned and crafted eBook goes a long way to driving engagement and conversions. This one was a winner for Slate.

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As the team at Wilmac identified opportunities, launched projects and closed deals we worked with them to bring their offerings to life in the marketplace.

The post Property development assets appeared first on Thinkhatch.

We assisted Vicky in coming up with a name and visual identity for her business, as well as supporting her in defining her offering and the way in which she could take it to market. We guided her in determining an achievable approach for marketing her services and created her beautiful website and other collateral for her business.

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The ThinkHatch team thoroughly enjoyed working with the owners at The Garden of Eden Nursery to design and implement a beautiful new brand identity and deliver all of the necessary requirements both online, offline and in-store to support the growth of the business. A dreamy whimsical new brand identity, superb photography and carefully crafted language combined with gorgeous design allowed us to deliver a suite of solutions that the client loves and that has had a huge impact with customers, local traders and suppliers. A wonderful project from start to finish, with results that will stand the test of time.

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ThinkHatch conducted a strategic planning session that allowed us to identify key business objectives, define Print on Wood’s point of difference, clarify target audiences and compress the brand into a set of key messages with desired outcomes for use in all future marketing activity.

Together with Deon we investigated whole of business requirements and objectives in order to determine a suitable marketing strategy and tactical plan that ensured best use of resource and spend and effectively positioned Print on Wood for future growth. We provided Print on Wood with a sound strategy and practical and actionable marketing plan together with expected outcomes and measures of success. Recognising the pressures on small to medium sized businesses, we designed a solution that paid careful attention to the health and wellbeing of the business and its key people while promoting the Print on Wood brand profile.

We also worked with the Print on Wood team to design collateral that included print and laser cut wood products to provide the ‘wow’ factor that the brand deserves. This piece has received unanimous applause from prospects and helped generate an uplift in sales within the print, design and event planning space.

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ThinkHatch facilitated a strategic communications workshop with members of the River Capital Board. We created values-based messaging that succinctly expressed their brand and purpose and defined the River Capital Way for use in future communications.

The post Strategic communications workshops & brand messaging appeared first on Thinkhatch.

ThinkHatch worked closely with the Directors and Senior Management at Biosis to carefully design a new brand identity, market positioning and marketing messages that supported the planned growth and expansion of the business.

The new brand identity was rolled out externally through:

• printed collateral
• a new website
• external office signage and interiors
• staff uniforms
• vehicle livery
• trade press advertising
• trade show presence and,
• PR.

Internal communication initiatives included:

• team briefings
• intranet content and,
• a complete set of reporting and proposal document templates and user guides.

ThinkHatch also facilitated train the trainer initiatives to develop a team of tender writing champions who served as knowledge experts to support the team ongoing.

Providing standard setting service supported by their new brand identity and marketing capability, Biosis has gone from strength to strength achieving success against all of its business objectives.

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